Burger King Austria’s new Pride Month campaign is either top-notch or bottom-of-the-barrel, depending on who you ask.
Earlier this month, the company’s Austrian franchisees debuted a limited-time Pride Whopper which is essentially the same as a regular Whopper, but sandwiched between two top buns or two bottom buns, rather than a top and a bottom bun, like a traditional Whopper.
The idea of using “equal buns” on each Pride Whopper, according to Burger King Austria, is representative of “equal love and equal rights,” the company explained on Instagram
“Of course, this doesn’t just mean same-sex love,” BK Austria added on its official Pride Whopper webpage.… Read the rest