The Low-Fat Is A Lie: Why Low-Fat Cheeses, Ice Cream And Cookies Are Arguably Worse For You Than The Real Thing There is a psychological secret about humans that some restaurant owners have figured out: we claim we want more choices in everything, but this isn’t really true. If we are offered too many choices, our brains seize up and we become paralyzed, “debilitated by choice,” in the words of Professor Sheena Iyengar, a researcher who has studied choice for two decades.… Read the rest